The four price tiers in 2026
Tier 1 — white-label hosted booking site ($399 upfront, $10/month): mobile-responsive, Stripe/Wise payments, SMS confirmations, driver dispatch alerts, SEO-ready. Live in days. Tier 2 — freelancer WordPress build ($3,000–$8,000): usually a template plus a plugin, slow, brittle, needs $500–$1,500 per year maintenance. Tier 3 — agency custom build ($15,000–$40,000): built to spec but usually excludes dispatch, driver app and native mobile apps. Tier 4 — full custom booking + dispatch platform ($50,000–$150,000): everything from scratch, 4–9 months, requires an in-house PM.