The benchmark: 5-8% booking conversion
Across the 250+ operators Taxi Web Design supports, sites that ship all eight features convert 5-8% of unique mobile visitors into bookings. Sites missing one or more of the eight typically convert 1.5-3%. The gap is worth $8,000-25,000/year for a 20-car fleet. Fixing the missing features is the highest-ROI marketing spend most operators can make.