Why 'Uber alternative' matters now
Uber's take rate on completed rides has drifted from 20% to 25%+ across most markets. Every $1M in bookings sends $250,000 to Uber. Taxi companies that ran on Uber as a demand source in 2019 are now sending most of their margin upstream. Owning your own booking channel — website, app, phone, WhatsApp — flips that math.